Set against this challenging backdrop, California-based Zinrelo—a modern-day, data-driven loyalty rewards platform supporting omnichannel deployments—is empowering businesses to quickly launch customized rewards programs that unlock customer loyalty across multiple dimensions including transactional, social, advocacy, engagement, and behavioral loyalty. “Unlike traditional loyalty programs that only focus on points of purchase, we create 360-degree engagement with customers through different types of actions, not just transaction, helping retailers increase repeat sales and per customer revenue,” says Jai Rawat, VP of Product Strategy at Zinrelo. “For instance, if a customer writes a review, refers to a friend, or shares information about a brand on social channels, the brands can instantly track and reward them.”
Zinrelo is seamlessly integrated with the Magento (via Magento extension) and helps businesses to get started quickly with a highly customized rewards program. Zinrelo is backed by 5-star support and is the top-rated loyalty platform on Magento and leading review platforms.
As opposed to competitors that offer a generic template for loyalty programs to every retailer, Zinrelo believes in customization. The company initiates customer engagement by collecting their historical transaction data of two to five years to understand the state of the client’s business. Following this, the data sciences team at Zinrelo thoroughly analyzes the data to provide a variety of compelling insights while calculating their retention rate, ROI requirements, margin requirements, and more.
Zinrelo’s data-driven loyalty programs are helping businesses increase per-customer revenue by 2.4X and repeat sales by 80 percent
With such robust capabilities, Zinrelo has acquired a legion of clients across diverse fields. In one instance, a large cosmetics brand, despite acquiring numerous new customers, failed to retain them. This was affecting their overall business revenue. Zinrelo launched a customized loyalty program for them, which increased its revenue by 48 percent. Additionally, the client did not want to launch a promotion-oriented campaign to attract customers. To that end, Zinrelo enabled them to create an attractive rewards program based on bonus loyalty points, which helped the brand to amp up sales and profitability by improving their loyal customer base.
Scripting similar success stories, Zinrelo has established a strong presence in the market. In addition, the company has introduced a receipt scanning solution to allow brands to recognize and reward loyal customers who purchase their products on different retail channels. The company also plans on leveraging machine learning capabilities to make loyalty programs self-learning. Once launched, a program will be able to monitor itself and adjust as needed to self-optimize. Zinrelo will also bolster its presence in other segments. “Beyond the retail vertical, we are witnessing significant growth and traction in the B2B sector, and we are constantly honing our capabilities to extend our solutions in this sector,” concludes Rawat.