As ecommerce matures and companies get more sophisticated, sellers understand that replacing an aging website is not the best way to go anymore. It is more about iterative adjustments with measurement. There are always pages that could convert better, searches that return strange results, errors that need to be fixed, and load times that could be improved. These improvements not only help with client conversions but SEO as well. It is therefore critical to have a focused ecommerce strategy with proper tools to monitor customer behavior, improve analytics and reporting, quality UX/UI, and constantly test them to make sure you are getting the most out of it.
“There are a lot of companies trying to run major ecommerce initiatives with a small team to manage the day-to-day tasks, which is perfectly normal, but it does require them to outsource their ecommerce expertise in order to compete effectively. We help cut through the hype of what works and what doesn’t with a combination of data, techniques, and approaches that have generated tremendous gains,” adds Brian Taylor, Vice President of Forix, a company that is known for adopting a holistic and data-driven approach to solving ecommerce challenges.
Holistic Ecommerce Expertise
It’s a no brainer that ecommerce has evolved to become a “different animal” from traditional web design and development. It is more about what data can convey, and less about subjectivity or what the designers think looks good. There is a tremendous need for education, guidance, and strategy on how to successfully grow and manage an ecommerce website. Accordingly, Forix has built its business delivery model around cultivating growth and management. In terms of expertise, they have analysts to set up the proper tracking and to find strategic opportunities, UX designers armed with best practices and past client successes, project managers to route work and manage resources, senior development teams, tech leads, and experienced QA teams. The workforce is aligned around a quick response protocol, to help clients stay organized and move fast. Forix currently has one of the largest numbers of Magento 2 Certified Plus developers, and that level of experience has enabled them to rescue and stabilize numerous implementations. “When a client approaches us they are usually in a rough spot—they might have a bad deployment of a website or may be facing some problems associated with managing data. The challenges could also stem from instabilities pertaining to the server side or underpowered hosting environments. Sometimes their core code has been modified, so symptoms are rippling through the whole site,” says Taylor.
Forix’ multi-talented team knows the difference between solving a software problem vs. a business problem and how it may impact sales and workflows. This makes a tremendous impact on conversion rate optimization (CRO) and average order value (AOV). In light of their experience, the company sits atop plenty of IP gleaned from their successful clients.
With their robust CRO capabilities, Forix releases trapped sales by identifying and removing friction points, which can vary depending on the type of the consumer and the value of the items to be sold. For instance, products priced at $500 require a lot more research time (especially on mobile) by consumers, because this is a bigger buying decision and inherently more risky if they get it wrong. Having developed apps for entities like GoPro, Forix is capable of rolling out light and fast ecommerce website that deliver adaptive mobile experiences. For outdoor products, it is more about selling the sense of adventure rather than the product itself. Aligning to this, Forix centers their expertise on building a fun-filled website experience that potential customers can enjoy. For parts buyers, it is a complete reversal of conventional selling processes, because filters and fitment data are now driving the buying decisions. To this end, Forix can leverage fitment data and facilitate “search-in-reverse” functionalities for users who know what products they have and need a path to find the right part. It’s a whole other ball game with B2B buyers where they require different product catalogs, pricing, specific payment terms, and freight. Forix implements customizations for business needs that are driven by unique buying behavior.
Since inception, Forix has had many clients that achieved 2-6 times more revenue after working with the company
Built For and Around Clients
Another key differentiator about Forix is their dialed in work management process. They have gone the extra mile in integrating three systems for effective client interaction, backend workflow, and task tracking that are synced seamlessly to provide complete visibility across their clients’ ecommerce ecosystem. It allows Forix to fluidly manage functions ranging from quoting, development, QA, to solution deployment. The company uses it to serve more than 120 clients with a staff of over 100 people across two countries. Taylor informs that many clients who are used to working with smaller shops or freelance teams are always very impressed by how different their tech partner experience is from their last provider.
Since inception, Forix has had many clients that achieved 2-6 times more revenue after working with the company. In keeping up with their impressive track record, the company—in line with industry trends and developments—strives to continually sharpen the edge of their solutions and services offering. Taylor concludes, “Clients tell us all the time that they have just had another record sales day. I never get tired of hearing that. That’s really the point of an ecommerce site—to be a revenue generator for a company both in terms of brand value and direct sales.” With the recent Adobe acquisition of Magento, the company is looking forward to closer integration between ecommerce and content management.